Social Media Week London

Social Media Week LondonSocial Media Week returns to London 23-27 September 2013, joining a host of other cities across the world in a hectic week of panel discussions, presentations, meetups and loads more. 

Event submissions are now open, get involved as a speaker, smwatchinwag [dot] com (volunteer) or find out about smwatchinwag [dot] com (sponsorshop opportunities).

Check out last September's full schedule. Keep up-to-date with Social Media Week London on Twitter & Facebook and of course the blog. 

Social Media Week London Events

Using Social to go Global supported by Open to Export
Mon, 24 Sep
Want to take your business global? Find out how how to use social media, online communities and collaborative tools can help build your company’s international business. Hear from international experts, case studies & quiz UKTI, Nokia, Hailo, the FT and more. Plus a free networking lunch and time for one-to-one Q&A.
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Global Keynote: Alex Balfour, Head of Digital, LOCOG (London 2012 Olympics)
Mon, 24 Sep
Join us for the SMWLDN Global Keynote, a fireside chat with Alex Balfour, the at the centre of the digital delivery of the massively successful London Olympics and Paralympics Games. Opening this Sep’s Social Media Week and hear about the trials, tribulations and successes behind the digital success of the games.
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The £800m Elephant in the Room: Social Inside the Enterprise hosted McKinsey & Co
Mon, 24 Sep
McKinsey Global Institute principal Michael Chui discusses the potential value in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. He'll be joined by an expert panel who'll reflect and discuss the dramatic changes 'social' is making inside the enterprise.
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Heroes of Social Innovation, supported by Nokia
Mon, 24 Sep
The rise of social media and social technology has demonstrated its power to revolutionise industries. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise campaigns to gain worldwide momentum.
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SMW '12: Behavioural Economics for the Web
Tue, 25 Sep
Join us for a very exclusive breakfast and brunch to discuss the latest experiments and techniques from the masters of behavrioural economics – and how as digital natives, we can leverage these to take over the world.
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Making Social Work for your Business, hosted by Oracle
Tue, 25 Sep
The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest. Join experts from Oracle, Maersk, MediaCom, We Are Social, Starcom, IPC and Luxury Hotels of the World and find out more...
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The Decision Makers: The Truth Behind the Family Purchase Dynamic
Tue, 25 Sep
#SMWLDN Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session will look at who in the family makes what decisions, how the members of the family influence each other and what role social media plays in inter-family communications.
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Facebook 1 Billion: End of the Beginning or Beginning of the End? hosted by Betapond
Tue, 25 Sep
Facebook approaches its 1 Billionth user while under the spotlight as never before. A few years ago Facebook was one of many social networks. Now it’s the world’s most important social media platform. On Tuesday at 9am in Unruly, our panel will discuss Facebook’s future.
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Nosh: The Social Business of Food
Tue, 25 Sep
The food business is in a constant state of flux whether it’s the rush for Michelin stars or shiny food trucks or the latest pop up restaurant. Its marketing is no exception...
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How Small Businesses Win in the Socially Connected World
Tue, 25 Sep
Did you know that on average you need to connect with prospective customers seven times before they actually buy from you? That’s an expensive way for you to grow your business. What if we told you that there was another way?
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How Small Businesses Win in a Socially Connected World hosted by Constant Contact
Tue, 25 Sep
Did you know that on average you need to connect with prospective customers 7 times before they actually buy? That’s an expensive way to grow business. What if we told you that there was another way? Sound interesting? Then join us and we’ll take you through how to create your own Engagement Marketing plan and turn your customers into your fans.
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One-to-One Social Health Check Sessions hosted by Oracle
Tue, 25 Sep
The Oracle one-to-one Social Surgery sessions will run from 12pm-1pm. They will give organisations the opportunity for one-to-one social media health checks with leading Oracle's team of social strategy experts.
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Facebook Marketing ROI: A master class with Nokia, The Social Partners and The Humane Society
Wed, 26 Sep
After selling-out tickets for this event on Tuesday, we're happy to announce that we will hold it again at Facebook Headquarters on Wednesday 26th September. However, this time, we have some new speakers to give additional insights and strategies for proving the success of social marketing within your organisation.
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Through the Eyes of a Child: The Social Media World of 6-11 Year Olds
Wed, 26 Sep
#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.
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Developing a Digital Strategy in a Social World hosted by Chinwag
Wed, 26 Sep
Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media. How do the world's leading digital strategists handle the brand challenges? Join our expert panel for this discussion.
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Sustainable Brands Doing Good by Doing Well in Social hosted by Betapond
Wed, 26 Sep
How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities to brands face as they use new methods? Our panel will include brand marketers and experts who have seen the potential, join the discussion...
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Content Creation Collective: Secets behind social media
Wed, 26 Sep
If you’re a writer, editor, blogger, videographer, designer, producer or otherwise involved in the creation of cool stuff online then you need to come along to Content Creation Collective: Secrets behind social content on 26th September aboard the HMS President (1918), in association with Social Media Week.
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Oversharing or misUnderstood: Automatic Sharing in Social hosted by Betapond
Thu, 27 Sep
When Facebook unveiled Open Graph and made it possible for apps to automatically share what you’re listening to, watching or reading, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information. Come along and join the debate...
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Multi-Channel Social Media – Small Biz Friend or Foe?
Thu, 27 Sep
Are you unsure which combination of Pins, Tweets and Likes will give your small business a bang for its buck? It’s a conundrum that’s facing many owners as they fight to juggle the time spent between marketing their business and actually running it.
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Multi-Channel Social Media - Small Biz Friend or Foe? hosted by Constant Contact
Thu, 27 Sep
Are you unsure which combination of Pins, Tweets and Likes will give your small business a bang for its buck? Register today, come along and don’t forget to come along with your questions, thoughts and challenges. Our panel is waiting to help you navigate the right mix of social ingredients.
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Chinwag's Careers Day at Social Media Week London 2012
Fri, 28 Sep
Hundreds of graduates, jobs seekers and experienced workers looking for that next challenge will be flocking to the Careers Day to meet the likes of Nokia, Financial Times, Imagination, Tempero, News International and more, so don't miss out. REGISTER NOW - it's free!
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Latest Blog Posts

Official Tags for SMW London – Flickr & Twitter

As the events start to unfold they’re being crowd-documented, or crowdumented, if you like. As well as a bunch of handy mobile tools, we blogged about earlier, there’s also a FlickR group for photos.

Social Media Week London Flickr Group

Flickr LogoPlease add your photos to the group. Handily, it’s called Social Media Week London, which hopefully will make it easy to find.

Go to Social Media Week London official Flickr Group »

And for the Twittered masses, please use the hastag #smwldn for your SMW London-related tweetage. Thanks.

Tools for Social Media Week: Sched, HotPotato & Pegshot

And so it begins…MediaCamp London is already underway with 25 other events to follow (there’s still a few places at some).

To help navigate and record your time at SMW London events, the folks coordinating in New York (waves to Toby, Lauren & crew), there’s some useful iPhone apps to manage your schedule, aggregate Twitter/FlickR activity and ge-locate pictures as you take them.

We’ve already blogged about Sched, which makes it easy to navigate the week’s schedule of events with live updating, here’s some more info about HotPotato and Pegshot:

PegShot

pegshot-iconPegshot is an iPhone application that allows you to instantly share images and videos with the people that you care about. For Social Media Week, they are going to geo-tag every single event across all six cities. Once you’ve downloaded the app, you will
be able to check into a SMW event and then take pictures or videos and share with your Twitter followers or Facebook friends and they will instantly know where you are and which events you’re attending.

Download from iTunes for free »
Download Android version here »

Hot Potato

hot-potato-mobileHot Potato is another iPhone app that is focused on making it easy to connect audiences around live events as they’re happening. They provide the Hot Potato iPhone app and Web interface for sharing the experience of a live event with a
friends and other interested people (attending, watching, or just following along). It will be great for Social Media Week events as it will combine commentary and photos generated by the audience on Hot Potato (and can import tweets from twitter as
well) and organize the real time stream of people and interaction around your event. Again, they will geo-tag every event, so all you need to do is download the app.

Download from iTunes for free »

Measuring Up, Social Media Week London Metric Challenge

Pressure Guage by wwarbyThe cat’s been set amongst the pigeons. The gauntlet’s down. Suppliers, stand by your tools. The London Social Media Week Measurement Challenge is on.

People are monitoring their social engagement in as many different ways as there are people: formally, informally, using power tools or simply browsing.

But for anyone interested in social media professionally, from fundraising through to stock watching, what’s out there to help? Which tools are measuring which kinds of interactions?

To help curious community engagement officers and prying PR folk, marketing mavericks and other enquiring minds, a challenge has been laid down to suppliers of software or measurement analytics. They are challenged to set up their social media measurement tool to its maximum capability and monitor and measure the traffic and comments around London Social Media Week.

For suppliers sharing their knowledge at the Social Media Measurement Event on Friday, February 5, this will help people attending to understand and compare a product’s capabilities at a glance.

Different people will be looking for different things – whilst some will be looking to see holes in their programmes, others will be seeking budget justification for the board – so suppliers need have no fear of the comparisons.

Meanwhile we’ll all be watching with baited breath as the Titans clash to show us what they can do. Check out the website for more info »

Picture by wwarby. Some rights reserved.