Re: FLASH: OT: Rates

[Al Rosetti]

Although I DO understand the concept of an agent, I don't know how it could

really work in the field of web design.  As near as I can tell..... quality

isn't really a concern for most web design firms.  Worse yet..... quality

isn't something that most PURCHASERS of web sites can actually spot. You've

got these middle management types with fuzzy ideas on what they want and/or

need (that incidentally compromise most projects).... but they don't have

any background in art and marketing.  They look at 10 things and it's

difficult for them to differentiate between bad and average OR average and

excellent.


My point?


There is no overwhelming demand for quality from web design firms and even

if there was the customer can't really spot or understand it.  I've been

blown out of the water more than once by companies who charge 5 times as

much and employ people with one tenth my ability.  How could this be?  They

are FANTASTIC at the sales end of running a web business.


Soooooooo........


How can an agent command huge amounts of cash for his client when what his

client offers isn't really in demand by employers?  I mean heck, these

companies can employ goofballs, pay them very little, make huge profits and

nobody on the receiving end minds if they even notice.  I'm sure that in

rare circumstances quality is an issue.... but that's really a TINY fraction

of sites.  Who gets to do sites like www.topcow.com or

www.warnerchappell.com ?  I'd imagine it's the old boys network, not the

agent's network. hehehehe  Actually I'm friends with the guy who did

warnerchappell and although he's one of the top 10 most tallented web

designers in America, IMHO he isn't rich.  The demand for quality just isn't

there and probably won't be for another...... say 5 years or so.


If somebody on this list uses an agent who is cold-calling design firms

getting them HUGE sums of money I want to hear it.  Please prove me wrong on

this one because I'm just about to start using traditional advertising for

Website Partners and that's not cheap, hehe.


Sincerely,


Al Rosetti

http://www.websitepartners.com




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