RE: FLASH: OT: Convincing people of Flash

[unique]

>At risk of being hounded out. Maybe the marketing manager is right? He might

>not be able to use the right language to express his meaning, but maybe a

>bells and whistles site is not what they are after, but a content rich, well

>designed interface that gives your target audience access to information and

>services about your company?


Through "creative marketing" :-) one may point out the advantages to 

having *more than one* version of a company's site. (There are many, 

including proper entertainment/information/time balance.) You could 

easily reasonably push at least *two*: one that requires newer 

browsers and/or recent plug-ins (incorporating DHTML and/or Flash4, 

e.g.), and, a second that will work well on version 3 browsers and 

will degrade gracefully for the visually impaired and for those with 

text-only browsers.


Perhaps, in the case of the original poster, you might try this 

approach, if ya really wanna get your employer interested:


Design (in your mind and on paper, *only*) the Flash site; "degrade" 

your design to the simpler site described above; create that for your 

employer; and then, after it's all swell and he's happyhappyhappy 

with what you've done (*so far*), create *part* of the improved 

version ... pick a "part" that will show obvious improvement in some 

way (not just a bell/whistle that costs your boss $$$) ... and 

integrate *that*. Even if ya hafta do this part on your own time (may 

be better that way, anyway).


I see this all as an effective gradual way of getting your foot in 

the door about this.


HTH,


Ken Sherwood



--


"In particular, I was musing about where Flash would be in a couple 

of years.  Right now, it's been delivered to a vast number of 

clients, either by being packaged with a browser, or via a download. 

Developers are now developing Flash content that is small yet 

effective visually.  It seems to offer lots of design possibilities. 

Will it still be here in 3 years?  Adobe, who has deeper pockets than 

Macromedia, has announced a Flash competitor.  Will Macromedia 

survive?  Will their vision and focus, so far unsullied [*sic*], 

survive?"


-- hwg-theory list contributor, 2000.02.12


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