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Subject: FLASH: Searching Flash sites...
From: David Mendels
Date: Wed, 16 Feb 2000 17:56:20 GMT

Hello,

Thought this list might be interested in this press release from Atomz.
-David
Macromedia


Atomz.com Is First Hosted Site Search Engine That Supports Macromedia Flash

Atomz.com's Site Search Engine Enables Searching of Text Contained in Macromedia Flash Web Content
San Francisco, CA - February 15, 2000 - Atomz.com, a developer of leading hosted applications for building useful Web sites, today
announced comprehensive support for Macromedia Flash, the industry standard for high-impact, vector-based Web sites that deliver
motion, sound, interactivity and graphics. Atomz.com Search gives customers the ability to index the text and crawl the links contained
in Macromedia Flash content - achieving better search results.
As graphics and movies have become more complex and integral parts of Web sites, visitors have not been able to use a search query
to retrieve important content on Web sites. Many search engines do not index the text and crawl the links contained within Macromedia
Flash files, which means parts of the Web site can be invisible to search engines and search results will not be complete. The ability to
index text in Macromedia Flash files makes all parts of a Web site visible, yielding more accurate search results. For example, The
Argent Hotel, San Francisco is using Atomz.com Search on its Web site (www.argenthotel.com), which has eight Macromedia Flash
files that contain important text, including details about Argent Hotel, making reservations and visitor information about San Francisco.
Now when a visitor types in a query at the Argent Hotel Web site, Atomz.com Search indexes not only the HTML text, but also the text
within the Macromedia Flash files.
"Hundreds of thousands of Web sites today use Macromedia Flash to differentiate their sites, so the fact that Atomz.com supports
Macromedia Flash is great for Web developers," said Steven Seghers, Web master for Argent Hotel Web site. "We strive to provide our
visitors with a Web site that is easy-to-use and provides accurate information. With Atomz.com Search we have been able to meet these
needs and now with the support of Macromedia Flash our Web site will be even more powerful."
"Many search technologies available today do not search the content within Macromedia Flash files so Web developers must duplicate
the text and links in their HTML pages," said Kevin Wallace, vice president of Engineering of Atomz.com. "Atomz.com Search can index
the text and crawl the links without such duplication even when the Macromedia Flash content is linked from other Macromedia Flash
content. We are thrilled to tell Web developers to use Macromedia Flash to their heart's content and with Atomz.com searching of
Macromedia Flash is extremely easy."
Atomz.com allows customers to quickly add a powerful search engine to any Web site with just a few lines of HTML and no
programming. Customers have complete control over the look and feel and the customizable reports will let them know exactly what their
visitors are searching for. Search results are fast and accurate and Atomz.com Search is free for sites with less than 500 pages.
Atomz.com has over 30,000 registered users, with 10,000 joining in the last 30 days.
About Atomz.com
Atomz.com, a privately held company based in San Francisco, is a hosted software application provider helping small businesses,
corporations and individual Web development customers build better Web sites. Its initial service, Atomz.com Search, is well known for
its accuracy, ease-of-installation and no required banner advertising. It supports Macromedia Flash, HTML and PDF formats in 15
languages and users maintain control over the "look and feel" of the integration. Atomz.com Search is the premiere site-search service
used by customers such as Lycos' Webmonkey site; LifeScan, a Johnson & Johnson company; O'Reilly & Associates, a publisher of
technology content; Silicon Valley Community Ventures, a non-profit organization; magazine sites including Texas Monthly Magazine;
and Garage.com. For more information, visit the company's Web site at http://www.atomz.com.
###
Atomz.com, Atomz and Atomz.com Search are trademarks of Avivo Corporation. Macromedia and Flash are trademarks or registered
trademarks of Macromedia Inc. All other trademarks and registered trademarks are the properties of their respective owners.

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