FLASH: Searching Flash sites...

[David Mendels]

Hello,


Thought this list might be interested in this press release from

Atomz.

-David

Macromedia



> Atomz.com Is First Hosted Site Search Engine
>
> That Supports Macromedia Flash
>
>
> Atomz.com's Site Search Engine Enables Searching of Text Contained in
>
> Macromedia Flash Web Content
>
> San Francisco, CA - February 15, 2000 - Atomz.com, a developer of leading
>
> hosted applications for building useful Web sites, today 
>
> announced comprehensive support for Macromedia Flash, the industry
>
> standard for high-impact, vector-based Web sites that deliver 
>
> motion, sound, interactivity and graphics. Atomz.com Search gives
>
> customers the ability to index the text and crawl the links contained
>
>
> in Macromedia Flash content - achieving better search results.
>
> As graphics and movies have become more complex and integral parts of Web
>
> sites, visitors have not been able to use a search query 
>
> to retrieve important content on Web sites. Many search engines do not
>
> index the text and crawl the links contained within Macromedia 
>
> Flash files, which means parts of the Web site can be invisible to search
>
> engines and search results will not be complete. The ability to 
>
> index text in Macromedia Flash files makes all parts of a Web site
>
> visible, yielding more accurate search results. For example, The 
>
> Argent Hotel, San Francisco is using Atomz.com Search on its Web site
>
> (www.argenthotel.com),
>
> which has eight Macromedia Flash 
>
> files that contain important text, including details about Argent Hotel,
>
> making reservations and visitor information about San Francisco. 
>
> Now when a visitor types in a query at the Argent Hotel Web site,
>
> Atomz.com Search indexes not only the HTML text, but also the text 
>
> within the Macromedia Flash files.
>
> "Hundreds of thousands of Web sites today use Macromedia Flash to
>
> differentiate their sites, so the fact that Atomz.com supports 
>
> Macromedia Flash is great for Web developers," said Steven Seghers,
>
> Web master for Argent Hotel Web site. "We strive to provide our
>
>
> visitors with a Web site that is easy-to-use and provides accurate
>
> information. With Atomz.com Search we have been able to meet these 
>
> needs and now with the support of Macromedia Flash our Web site will be
>
> even more powerful."
>
> "Many search technologies available today do not search the content
>
> within Macromedia Flash files so Web developers must duplicate 
>
> the text and links in their HTML pages," said Kevin Wallace, vice
>
> president of Engineering of Atomz.com. "Atomz.com Search can index
>
>
> the text and crawl the links without such duplication even when the
>
> Macromedia Flash content is linked from other Macromedia Flash 
>
> content. We are thrilled to tell Web developers to use Macromedia Flash
>
> to their heart's content and with Atomz.com searching of 
>
> Macromedia Flash is extremely easy."
>
> Atomz.com allows customers to quickly add a powerful search engine to any
>
> Web site with just a few lines of HTML and no 
>
> programming. Customers have complete control over the look and feel and
>
> the customizable reports will let them know exactly what their 
>
> visitors are searching for. Search results are fast and accurate and
>
> Atomz.com Search is free for sites with less than 500 pages. 
>
> Atomz.com has over 30,000 registered users, with 10,000 joining in the
>
> last 30 days.
>
> About Atomz.com 
>
> Atomz.com, a privately held company based in San Francisco, is a hosted
>
> software application provider helping small businesses, 
>
> corporations and individual Web development customers build better Web
>
> sites. Its initial service, Atomz.com Search, is well known for 
>
> its accuracy, ease-of-installation and no required banner advertising. It
>
> supports Macromedia Flash, HTML and PDF formats in 15 
>
> languages and users maintain control over the "look and feel"
>
> of the integration. Atomz.com Search is the premiere site-search service
>
>
> used by customers such as Lycos' Webmonkey site; LifeScan, a Johnson
>
> & Johnson company; O'Reilly & Associates, a publisher of 
>
> technology content; Silicon Valley Community Ventures, a non-profit
>
> organization; magazine sites including Texas Monthly Magazine; 
>
> and Garage.com. For more information, visit the company's Web site at
>
> http://www.atomz.com.
>
> ###
>
> Atomz.com, Atomz and Atomz.com Search are trademarks of Avivo
>
> Corporation. Macromedia and Flash are trademarks or registered 
>
> trademarks of Macromedia Inc. All other trademarks and registered
>
> trademarks are the properties of their respective owners.





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