Re: UKNM: ho ho ... oh.

[Richard Houston]

Ben,

We know that this type of spoofing is not new and that it can be avoided. However, the point is that even a comparatively respectable property such as Yell *wasn't* guarding against it and was properly duped.


>For those who have not read the article the gist is that you can write a >program to simulate ad impressions or click throughs. If this is new to >anyone I would be surprised although personally I would never have tried to >demonstrate it. > >Actually this is not new. I have had discussions about this problem for the >past three years (if not longer). One thing worth noting is that this is not >a problem with Porn sites where each IP address is counted only once a day. > >True its a problem if you are not aware of it but there are simple methods >of avoiding it. > >yours, > >Ben

>-----Original Message----- >From: Richard Houston <

richardwebmedia [dot] com

> >To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

> >Date: 08 April 1998 17:23 >Subject: UKNM: ho ho ... oh. > > >>Good stuff: >> >> >>http://www.internet-magazine.com/news/apr98/08a.htm

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