Re: UKNM: .com vs .co.uk - UK consumer understanding?

[Trevor May]

> > Nik wrote - "So what does everyone think about Icelands idea to rename

it's

> > stores Iceland.co.uk?"


Ian Tester wrote:

> Pretty daft and short-sighted? I think their Marketing Director just

> swallowed a little too much .com hype and is probably going to end up

> choking on it. . .


And I seriously hope that the graduated monstrosity that features on

their new TV ad isn't the new logo.



Trevor May


reflex°

trevorre-flex [dot] com

7 Ransome's Dock      http://www.re-flex.com/

Parkgate Road         Tel: +44 (0)20 7801 0171

London SW11 4NP       Fax: +44 (0)20 7801 0181



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