UKNM: RE=3A_UKNM=3A_=2Ecom_vs_=2Eco=2Euk_-_Pass=E9=2E?

[Vincent O'Keeffe]

> In the short term, maybe, but down the road, when the novelty

> of the Internet wears off, company names based on .com or .co.uk

> will seem silly and dated. That's even assuming the average person

> still use foo.com style DNS names.


It's already started.


Check out this Red Herring article on how companies are dropping the dotcom

from their names in a fit of reverse snobbery.

http://www.herring.com/insider/2000/0331/tech-dotcomless033100.html

Actually Gameplay are at the vanguard of this:

'"We are not just a flaky dot-com whose business is based on ad revenues,"

sniffed Mark Bernstein, CEO of Gameplay.'


The once proud suffix, is now a byword for greedy, IPO-crazed companies with

built-on-sand business models. Smart companies are starting to divorce

themselves from its tainted image and revert to poper names. Watch as a

flurry of reed-in-the-wind marketeers do likewise in the near future.


For the more anarchic of you, go to http://www.blowthedotoutyourass.com,

download the posters and affix to whatever overcrowded ad space you can.


And, finally, if you think that e-everything has gone beyond the ridiculous,

sign up today to the Society for the Preservation of the other 25 letters of

the Alphabet at http://www.persistence.com/e-nough/index.html


Regards,

Vincent O' Keeffe

Mersault*Thinking Weblog - http://www.octagon.ie/mersault/index.htm

User Experience, Usability, Information Architecture and other assorted

dementia



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