RE: UKNM: Tesco's token effort

[Neil Morgan]

Ray,


You wrote about Tesco's token effort at online sales ...


".. despite promises of huge investment by the big two, online

grocery sales are not likely to inspire anyone, and particularly not the

customers. Unless of course the 'customers' are restricted to young singles

/ professionals who can't be bothered to go shopping (as opposed to the real

customers of grocery stores - the housewives, or whatever the PC term is for

people who control family finances these days)"


Are you saying that 'young singles/professionals who cannot be bothered to

go shopping' are not a legitimate target market?  I thought they were a

large part of the existing web market.  When the other 11 million UK adults

come on-line perhaps Terry will target the housewives.


Neil Morgan

e-Space

(I admit that we sell ads on the Tesco site/s)



> -----Original Message-----

>

From: Ray Taylor [SMTP:rayeyeconomy [dot] com]

> Sent:	03 April 2000 13:39

>

To: uk-netmarketingchinwag [dot] com

> Subject:	UKNM: Online grocery retail - was .com vs .co.uk

>

>

From: Jo Chipchase <jocan-u-hack-it [dot] com>

>

> > I think the .co.uk name change strategy may confuse consumers, leading

> some

> > to think it's a Net business, and detracting from the stores.  For

> example,

> > it would confuse my non-surfing Mum... so perhaps Mum wouldn't go to

> > Iceland after all.

>

> Jo may well be right. But you might equally say that they are trying to

> get

> ahead of the game by educating consumers and/or setting up store for the

> future consumer.



[Sam says: msg chopped...]



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