RE: UKNM: Memes and marketing

[Lee Bryant]

See Richard Dawkins' books "The Blind Watchmaker" and "the Selfish Gene" --

he is a zoologist by training who developed a very interesting new

perspective on Darwinism and evolution in general.


According to his model of the 'meme', which is more popular and widely used

than you probably realise, "we" (do you mean humans or Net marketeers --

there is a difference!) are just hosts by which memes propagate themselves,

like we carry and pass on viruses.


It would be just too pompous to suggest we are God-like memetic creators --

there is nothing new under the sun, after all.


Lee


-----Original Message-----

From: Rory Teeling [

rory_teelingyahoo [dot] com (mailto:rory_teelingyahoo [dot] com)

]

Sent: 03 April 2000 15:08

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Memes and marketing



Apropos of nothing going on in discussions to date:


Has anybody come across memetic theory, wherein the

argument is posited that ideas, like genes have an

inherent 'desire' to propogate and replicate, and

peoples minds are fundamentally meme incubators. 


Strong memes invade minds and 'evict' less strong

memes. Information iteslf is merely the carrier of

memes, and opens the mind to allow the meme carried to

take up residence.


If this is true, what does that make us in the meme

transfer and evolution model?



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