UKNM: Memes and marketing - dancing hampsters

[John McCarthy]

> yes, but globally, what's spread faster, that Levi's ad, or Mahir, the

> hampster dance, or the neiman marcus cookie virus?


A global TV campaign - like the Pepsi re-branding - doesn't spread as such -

it is broadcasted to billions of people.

What does spread is conversation about TV ads.


If you asked the UK population whether they had seen or heard of:



a) the hamster dance

vs

b) the Levis ad


I'd put my money on the Levis ad coming out tops.

Of course, if you asked me which was cheaper, my answer would be totally

different.


ps. What's the neiman marcus cookie virus when it's at home?



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