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Subject: UKNM: Practical Memetics
From: Salim Fadhley
Date: Fri, 7 Apr 2000 07:26:44 +0100

Some fellow consultants at OgilvyOne at work are involved in a few 'practical memetics' projects at the moment. We realised some time ago that even the most enligtend advertising theories do not fare well as memes - they are not very resiliant communications. We have been trying to work out how we can upgrade the idea of a 'brand communication' to make it as resialiant as the chain letters that flow around the net.

Some of the things we almost know about include:

* How you can package a meme
* What factors affect pass-on rates
* What factors affect resonse rates.
* How you can start to measure the sucsess of a meme on a network

We are starting to believe there may be a formula to good 'viral' communication.

If you have any interest in this kind of stuff, please contact me by email.

Affiliate Solutions Seminar - London, England
A one day seminar for Merchants and Affiliates which
focuses on Revenue Sharing and Affiliate Marketing
for the online industry. Being held April 26, 2000, at the
MayFair Inter-Continental. http://seminars.internet.com
Search Engine Strategies Seminar - London, England
Moderated by Search Engine expert, Danny Sullivan. A seminar
for Web marketers which focuses on the latest strategies for
generating traffic from search engines. April 27, 2000 at the
MayFair Inter-Continental. http://seminars.internet.com
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