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Subject: Re: UKNM: How much is that?
From: Andrew Ogilvie
Date: Fri, 7 Apr 2000 16:00:59 +0100

The following article indicates an amazing average of $250 per customer in
a range of extremes from $1.92 to $980 for e-commerce sites.


And hey I thought paying a buck was expensive! I guess the figures above
include all the overheads for the marketing department. Taking a simplistic
approach, a banner ad at $40 CPM with a 1% click through rate would give $4
per click through, but a 'click through' is not a customer so it will
depend on your 'user to buyer conversion rate'.

It would be interesting to be able to compare on-line and off-line costs. I
suspect banner ads are a lot more cost effective and targeted than some of
the mass market telly advertising going on right now.

Maybe some of the big shopping sites would like to share figures with us
all :-)

Andrew Ogilvie
Editor http://www.netventureworld.co.uk
The on-line e-business magazine for UK net entrepreneurs

At 06:24 PM 06/04/00 -0700, you wrote:
>Hi all,
> before I ask my question,I am aware that it smacks of the "how long
>is a piece of string?" variety.That said,what is the cost of acquiring a
>customer or client to your website? Does anyone know of any resources or
>studies that address this point?

Affiliate Solutions Seminar - London, England
A one day seminar for Merchants and Affiliates which
focuses on Revenue Sharing and Affiliate Marketing
for the online industry. Being held April 26, 2000, at the
MayFair Inter-Continental. http://seminars.internet.com
Search Engine Strategies Seminar - London, England
Moderated by Search Engine expert, Danny Sullivan. A seminar
for Web marketers which focuses on the latest strategies for
generating traffic from search engines. April 27, 2000 at the
MayFair Inter-Continental. http://seminars.internet.com
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  UKNM: How much is that?, Keith Whittaker

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