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Subject: UKNM: Unilever's interactive ad (Chicken Tonight)
From: Phil Livingstone
Date: Fri, 7 Apr 2000 16:30:45 +0100

Our friends from Unilever recently launched an interactive television ad
for the Chicken Tonight brand. It launched on the Open Network (Sky
The ad offers users the opportunity to purchase the product being advertised
or simply to view more information about the product, in this case more
about recipes involving chicken.

Did anyone actually see the ad or know anything about the response they
achieved?(or even the rationale behind it ?)


Phil Livingstone

Tel: 020 8249 6313

Affiliate Solutions Seminar - London, England
A one day seminar for Merchants and Affiliates which
focuses on Revenue Sharing and Affiliate Marketing
for the online industry. Being held April 26, 2000, at the
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