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Subject: UKNM: BroadVision, Sun set sights on Java solutions
From: Briony Pope
Date: Fri, 7 Apr 2000 16:30:56 +0100

BROADVISION AND SUN Microsystems expanded their existing five-year
partnership on Monday, teaming up to develop a set of e-commerce
applications based on J2EE (Java 2 Enterprise Edition) technology.

I've noticed a significant change of opinion in the technical world about BV
recently. Previously their closed approach was a techies pet hate, however
these days even people who had been the most vocal objectors to BV are
thinking that the more recent releases make it a far more attractive
App.Server/Personalisation tool. This will surely make this even more so.

Still doesn't get over the high cost issues of BV, but it looks like BV is
heading for market leader in these fields.

IMHO, the adoption of BV by alot of companies are forcing them to think
about customer centric design and looking at one-to-one marketing
strategies, which can't be a bad thing.


Affiliate Solutions Seminar - London, England
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focuses on Revenue Sharing and Affiliate Marketing
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Search Engine Strategies Seminar - London, England
Moderated by Search Engine expert, Danny Sullivan. A seminar
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