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Subject: UKNM: Customer acquisition & retention crippling sites
From: Sam Michel
Date: Mon, 10 Apr 2000 17:21:31 +0100

Afternoon folks...just came across this article:


fascinating reading demonstrating how the high costs of customer
acquisition and retention mean many ecommerce companies are spending more
than they earn. Not really news, I grant you, but a couple of things caught
my eye. The research on which the article is based claims European
companies are better at getting money from their customer base than their
US counterparts. The numbers make interesting reading, too.

I got the link from the Jim Sterne's excellent newsletter, which is a
fantastic source of hardcore marketing info and resources, subscribe at:


[No money changed hands in the writing of this email!!]

Toodle Pip

Sam Michel - Founder - http://www.chinwag.com
e: samatchinwag [dot] com
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