Re: UKNM: Search engine promotions

[John Nugent]

At 10:15 24/08/98 +0100, you wrote:

>Hi there

>

>Can anyone recommend a company who can help with improving search

>engine listings?

>

>I've talked to Sitelynx and would like to know of any others.


Caroline,


Please find details of our Web site promotion service, VisibilitE, at:



http://www.marketing-agency.com/visible.html


<advert> We're a London based Web marketing agency that specialise in

online marketing campaigns and consultancy. </advert>


It's important to be aware that while your site design must be:

a) search engine friendly, to be catalogued at all, and 

b) 'keyword' friendly, to attract users directly to targeted content within

your site,

there are no guarantees that this will increase your traffic.


An increase in traffic will entirely depend on the 'noise' around keyword

search results i.e. the rankings of competitors in your field, and the size

of that 'keyword audience'. Having said that, we increased search engine

traffic to HotelBook.com, a hotel reservation site, by 400%!


71% of Internet users use the search engines as 'the method they most use

to find information on the Web' (CommerceNet/Nielsen Media Research, Apr 97). 

Next most popular methods were:

* 'recommendations from friends/relatives' - 10%

* 'newspapers and magazines' - 9% 

* 'links from other Web sites' - 8%.


With this in mind, IMHO, one of the most important questions any Web site

owner should  be able to answer is 'What do you expect someone to type into

a search engine to find your Web site?'


Answering this question not only helps in increasing search engine

visibility for your site but, more importantly, it's a great aid to

focusing one's online business strategy. Your USP may not be what it used

to be!? 



John Nugent			

Director, The Digital Marketing Agency	

Email:

johnmarketing-agency [dot] com

Web:      http://www.marketing-agency.com

Voice:    0468 893202

Post:     Portland Mansions, Addison Bridge Place, 

          London W14 8XL, UK.


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