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Subject: Re: UKNM: Funmail - The 'Big Yellow Envelope' Theory
From: Tomski
Date: Thu, 5 Aug 1999 19:00:05 +0100

i used to scroll down the mailbox with my eyes closed then stop, open my
eyes, and the email at the top of the screen was a winner. Taht's until one
place i worked asked me come up with a system that would stand scrutiny
from The Powers That Be, and I've used it ever since.

- monge emails so they're one per line in a text file
- de-dupe (sort -u)
- generate random line numbers and hence winning emails

bit of a joke really, since so many tv and radio competitions are
*seriously* fixed (ever noticed how many excitable women always seem to
win? you rarely get dull fat ugly blokes who are liable to go 'yeah, i
suppose i'm happy really')

At 11:26 AM 04-08-99 +0100, you wrote:
>As far as I understand it, a lot of Internet based competition winners are
>selected at random by their email address. I've mostly seen this done
>manually - i.e. someone scrolls down the list and picks a winner.
>I'm working on a theory that a cool Funmail address (such as
>shamelessatopportunist [dot] co [dot] uk or quiteatmouthful [dot] co [dot] uk ) can give you a slight
>edge here because it stands out - and/or brings a smile to the person who
>has been assigned this otherwise dreary exercise.
>Of course it doesn't guarantee you a win, but if your address ends up being
>within the field of vision it certainly has the potential to give you an
>edge over the other 50 or so other email addresses on the screen (thus the
>name of the 'Big Yellow Envelope' theory).
>We've had a couple of wins through a certain gaming site that shall remain
>nameless, so I'm pretty sure they use this system - but was curious to know
>if this really is the industry standard. If so, I can get on with some
>serious experimentation (and maybe win a car or two).
>Tim Ireland
>Senior Copywriter
>Email: timatdesignercity [dot] com
>URL: http://www.designercity.com

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  Re: UKNM: Internet advertising for food , Ian Fenn
  UKNM: Funmail - The 'Big Yellow Envelope, Tim Ireland

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