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Subject: RE: UKNM: old chestnuts: upfront registration
From: Cait Hurley
Date: Wed, 25 Aug 1999 16:32:27 +0100

The amount of accumulative information you can get through multiple cookies
throughout a site is surprisingly large. Might only be single session, but
the possibilities are disquieteningly huge, combined with a good cms.

And given that tracking information and the results of tracking to the user
is to a large extent what personalisation is actually about (exempting
"push" personalisation, which is a little clunky).It's possible that a user
need never register, yet still receive personalised information.

Yes, usable information is obviously curtailed by non-registration, but it
would be a fallacy to suggest that users *have* to.

S'all I'm sayin.

> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Duncan
> Clubb
> Sent: Tuesday, August 24, 1999 5:34 PM
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: old chestnuts: upfront registration
>
>
> Cait
>
> It is NOT possible to *register* users at a site without
> their knowledge. The
> absolute most that can be done is tracking with cookies, but
> cookies cannot
> extract information that they did not place there themselves.
> Thus, unless
> you specifically ask a user for personal details, the most
> you can ever tell
> about them is the ip address and host name of their machine,
> and even then,
> you are most likely to pick up the proxy server/firewall/ISP
> that they go
> through.
>
> aye
> duncan
>
> Cait Hurley wrote:
>
> > The fact of the matter is that most people *are* registered
> on sites they
> > visit regularly, whether they know it or not.
>
> >
> > > -----Original Message-----
> > > From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Tim
> > > Ireland
> > > Sent: Tuesday, August 24, 1999 3:28 PM
> > > To: uk-netmarketingatchinwag [dot] com
> > > Subject: Re: UKNM: old chestnuts: upfront registration
> > >
> > >
> > > I'd like to barrel in on this topic by saying that I do not
> > > trust 'stats' in
> > > the first place (see: lies, damn lies and statistics).
> > >
> > > That said, the great majority of Internet users are after
> > > anything they can
> > > get for free - they also like to feel anonymous whenever possible.
> > >
> > > It is highly unlikely they will register for a 'site unseen'
> > > (unless they
> > > had already read literature on it or it had been highly
> recommended by
> > > someone they knew).
> > >
> > > I know this may not be of much help if the party who 'needs
> > > convincing'
> > > wants to see something on paper, but if they are blind to
> > > basic human nature
> > > then perhaps they are beyond help.
> > >
> > >
> > >
> > > Tim Ireland
> > > Senior Copywriter
> > > DESIGNERCITY LIMITED
> > > Email: timatdesignercity [dot] com
> > > URL: http://www.designercity.com
>
> --
> Duncan Clubb
>
> e-mail: duncan [dot] clubbatoffworld [dot] net Offworld Industries,
> http: www.offworld.net Britannia House,
> Tel: (44)(0)171 278 3464 4-24 Britannia Street,
> FAX: (44)(0)171 278 5820 London WC1X 9JD

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