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Subject: Re: UKNM: old chestnuts: upfront registration
From: Tomski
Date: Wed, 25 Aug 1999 16:48:28 +0100

depends on how you define "customisation" vs "personalisation" vs
"registration"

cookies can and are used to customise content for specific users without
them every knowing (targeted banners, bringing frequently clicked links to
the top of a page etc)
stef, what's the name of that really really pleasant company that bases its
business on gathering such "anonymous" user profile data across a network
of sites?

cookies can also be used to allow users actively to personalise the content
on a site, without the user being required to supply anything more than
his/her preferences

At 04:51 PM 8/24/99 +0100, you wrote:
>Cait
>
>It is NOT possible to *register* users at a site without their knowledge. The
>absolute most that can be done is tracking with cookies, but cookies cannot
>extract information that they did not place there themselves. Thus, unless
>you specifically ask a user for personal details, the most you can ever tell
>about them is the ip address and host name of their machine, and even then,
>you are most likely to pick up the proxy server/firewall/ISP that they go
>through.
>
>aye
>duncan
>
>Cait Hurley wrote:
>
> > The fact of the matter is that most people *are* registered on sites they
> > visit regularly, whether they know it or not.
>
> >
> > > -----Original Message-----
> > > From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Tim
> > > Ireland
> > > Sent: Tuesday, August 24, 1999 3:28 PM
> > > To: uk-netmarketingatchinwag [dot] com
> > > Subject: Re: UKNM: old chestnuts: upfront registration
> > >
> > >
> > > I'd like to barrel in on this topic by saying that I do not
> > > trust 'stats' in
> > > the first place (see: lies, damn lies and statistics).
> > >
> > > That said, the great majority of Internet users are after
> > > anything they can
> > > get for free - they also like to feel anonymous whenever possible.
> > >
> > > It is highly unlikely they will register for a 'site unseen'
> > > (unless they
> > > had already read literature on it or it had been highly recommended by
> > > someone they knew).
> > >
> > > I know this may not be of much help if the party who 'needs
> > > convincing'
> > > wants to see something on paper, but if they are blind to
> > > basic human nature
> > > then perhaps they are beyond help.
> > >
> > >
> > >
> > > Tim Ireland
> > > Senior Copywriter
> > > DESIGNERCITY LIMITED
> > > Email: timatdesignercity [dot] com
> > > URL: http://www.designercity.com
>
>--
>Duncan Clubb
>
>e-mail: duncan [dot] clubbatoffworld [dot] net Offworld Industries,
>http: www.offworld.net Britannia House,
>Tel: (44)(0)171 278 3464 4-24 Britannia Street,
>FAX: (44)(0)171 278 5820 London WC1X 9JD

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Replies
  RE: UKNM: old chestnuts: upfront registr, Cait Hurley
  Re: UKNM: old chestnuts: upfront registr, Duncan Clubb

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