Re: UKNM: Search Engines & Traffic

[Sean Phelan]

Depends how interesting the site is (how sticky; how viral) and how long

you want to wait.  And what your target demographic is.


It also depends whether this is for the "site promotion" section of the

business plan with which you plan to raise countless millions, or if

you are actually spending your own real money.


But as a REALLY broad generalisation, I would say 1/4 million if you want

to go really fast and the site is fairly generic; much less if you go

slowly and/or your site is REALLY interesting.


Easiest method of getting a huge amount of traffic quickly that I know of

is get NMA's top 100 sites list, pick the 20 or so highest volume sites,

call each of them up and offer a few tens of thousands a month as a

tenancy fee for a zoomy button on their highest-volume pages. But make

sure it is a very interesting button and don't be offended if they ask

for payment in advance :-)


But, traffic isn't everything. Users come and users go very quickly, but

brand equity takes time to build.


Cheers

Sean



>I am trying to find out how much promotion would need be done via search

>engines and other means to get a site around 500,000 users a month (not

>unique IPs, just user sessions).

>

>I know this is a wild one, but what sort of budgets and promotions would

>people recommend to take a site to around 500,000 sessions a month from

it's

>launch. (this is only hypothetical, I have no particular site in mind, in

>case you were wondering)

>

>Thanks,

>

>Bruce.

>

>-------------------------

>Bruce Lewin

>

brucetradingtactics [dot] com

>+44 (0) 7974 242512

>-------------------------


=============================================================

Sean Phelan

seanmultimap [dot] com

     http://www.multimap.com

phone (within UK): 020 7433 0460      fax (UK): 020 7681 2094

phone (Int'l):  +44 20 7433 0460      fax:   +44 20 7681 2094



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