Re: UKNM: Web Design Agencies

[Steven_Buckley]

Design is not part of the marketing mix?    So it follows that brand

identity,

conveying the company personality and integrated marketing communications

aren't

either!   What a strange thing to say.   Not sure we should be discussing

new

media or any other kind of modern marketing on the back of a Dummies book

Duncan.


Of course, design for design's sake - particularly when it comes to flash

animation - is something we can all probably agree on as pretty infuriating.

However, I do think it is useful to post these site addresses up as design

is

most definitely part of a marketeers remit and we should all be looking to

what's out there.


Kind Regards


Steven Buckley

EMEA Marketing Manager - EXE Technologies

----------------------------------------------------------------------

www.exe.com

email :

steven_buckleyexe [dot] com

Duncan Clubb <

duncan [dot] clubboffworld [dot] net

> on 08/23/2000 01:17:54 AM


Please respond to

uk-netmarketingchinwag [dot] com

To:

uk-netmarketingchinwag [dot] com

cc:    (bcc: Steven Buckley/EXE)

Subject:  Re: UKNM: Web Design Agencies




Arrgghhhhh


Paul Canty wrote:

<SNIP>


> I think you're slightly missing the point here...


Maybe you're missing the point here


> amon is an experimental site featuring content that suits that

> particular style.


> Of course there are gratuitous use of Flash sequences on loads of

> sites, but in this case I think it fits the subject matter well and

> shows what the "product" is about. Sites like this offer very different

> "products and services" to portals and ecom sites, but they are no less

> valid just because they are experimental.

>

> The web isn't just for transferring information.  Its a place where

> freedom of speech is hanging on by its fingernails and where

> experimentation should still be encouraged and promoted.


Information is data with meaning - if data has no meaning, it is not

information.  Design is not part of the marketing mix - try reading

'Marketing for Beginners/Dummies/Designers (no offence)' and find a

reference to that comment.


> There's no point getting information quickly if it means nothing to the

> person its aimed at.  Design is a key part of the marketing mix and just

> because it uses Flash doesn't mean its art-wank and doesn't sell stuff!


</I've no hair left to tear out>

</Sorry - it's late and I can't bear the crap any more>


> Paul

>

> ----------------------------------------------------------------------

> paul canty   |    p r e l o a d e d    |    digital media collective

> ----------------------------------------------------------------------

> http://www.preloaded.com          |         http://www.linkdup.com


Oh, for feck's sake - have you seen preloaded.com?  I mean to say, have we

learnt nothing?



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