Re: UKNM: Web Design Agencies

[Duncan Clubb]

I stand by my comment - design is one of many tools used to realise the

elements of a marketing mix.  Would you count printing, laminating,

stapling, etc. as part of the marketing mix?  These may be somewhat more

*base* parts of the production process, but design itself is only a step

towards producing corporate identity, personality, and the rest. 

Marketing and design are separate skills, and I'm not devaluing either

of them - just drawing a distinction between design and the products of

design. Didn't really think I was being that controversial.

</eek>

duncan


Sam Carrington wrote:

> 

> Duncan Clubb wrote:

> 

> > Design is not part of the marketing mix

>   

> EH?

> 

> *deep breath*

> 

> Packaging? Point of sale? Billboards? TV ad Campaigns? TV Channel

> Idents? Brochures? Corporate Identity? Corporate Communications?

> 

> ## rest of comments removed by flame retardent email client

> 

> --

>     sam carrington  //  senior web developer  //  sensei.co.uk



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