RE: UKNM: Web Design Agencies

[Michael Reidy]

Couldn't agree more, David. 

But the client likes it. 

Aye, there's the rub!


Michael


Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



		-----Original Message-----

		From:	David Bentley [

bentleystor [dot] co [dot] uk (mailto:bentleystor [dot] co [dot] uk)

]

		Sent:	Wednesday, August 23, 2000 3:10 PM

		To:

uk-netmarketingchinwag [dot] com

		Subject:	RE: UKNM: Web Design Agencies


		OK kids, calm down.  Though I am always one for good

constructive discussion

		it pains me to read mails that are arguing at cross

purposes.


		Theoretically design is not part of the marketing mix (which

constitutes the

		marketing elements of pr, advertising, packaging etc etc).

It is instead a

		component (and the most vital one) that makes up brand

identity and

		communications.  However it would be fair to say that brand

identity, and

		therefore design, is an important element to create

effective marketing

		campaigns.  So you are both right and wrong.


		You guys seem to be quibbling over the minutiae...  the real

issue here is

		whether the site that we are talking about is worthwhile

within the context

		of its purpose and whether Hi-Res is a company worth looking

at as a

		potential supplier of web development services. On the first

issue - yes it

		has worth and indeed is a very compelling creative product

(bar its

		navigation which - though experimental, is a little

confusing - perhaps

		that's the point).  That was the point of it and therefore

it scores well in

		that department.  As for the second issue - well that's not

a decision any

		of us are going to be making as it is up to the Nick Evans

who posted the

		original request for suggestions.


		So there we go.  Hi-Res are great at what they do and they

have proved that;

		they may not be the right company but as that has nothing to

do with us...

		who gives a shit.


		As for the issue of Flash and its uses - it is great tool

but is more often

		than not used in the wrong circumstances, targeted at the

wrong people and

		produced badly.  When it is done well it can be great.  Here

is an example

		of... how was it described?  "When will designers learn that

people want

		information fast, not pseudo-entertainment from clever, but

vacuous flash

		sequences"  http://www.bespoke.co.uk/


		Sorry...  couldn't help it Michael.  :)


		DB



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