RE: UKNM: Lots of promotional quotes needed

[Ian Williams]

Hi Nikki


Some approx costs for you based on lots of launches, for online and

offline business (as if there is a difference!)


1.  Launch parties - anything from £5,000 for a few beers in a bar to -

well the sky is the limit.  We did a party for 100 journos/clients etc

at Theatro with lots of themeing etc for £20,000 but you could spend

three times that.


2. & 3.  No idea!


4.  Can be surprisingly cheap.  A client of ours recently produced an ad

for £20,000 and has run it quite extensively on ITV2 and other

cable/satellite channels for less than £50,000.  Another ran an ad

cheaply on terrestrial but just in one TV area.  These ads were aimed at

generating response/traffic and not building brands!


5.  No idea


6.  We launched a site with Dale Winton for £13,000!  We also used a

model for the same shoot who cost £250.  Last I heard even Carole Smilie

will set you back £20,000.  The real trick here is to find people who

are "on the cusp" of being really famous and therefore still quite

cheap.  Always talk to friendly newspaper snappers who will give you a

good steer on who is hot and who is not.  Clearly you need to think

carefully about your brand image - (sadly) scantily clad women are still

the most like to get into newspapers - but may not be acceptable for the

brand (or politically).


7.  Don't worry about having a press conference, they aren't going to

come anyway.  Conferences date back to a time when the best way of

communicating was a lot of people fast was to get them all in a room

together.  These days you can just phone them up.  If you want to see a

journalist face to face, try and arrange to see them one to one -

perhaps even at their offices.  Remember you should aim to give each

journalist their own story.


Hope this helps




Ian Williams

Lansons Communications

www.lansons.com


-----Original Message-----

From: Severina Publications [

infoseverinapublications [dot] co [dot] uk (mailto:infoseverinapublications [dot] co [dot] uk)

]

Sent: 24 August 2000 21:18

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Lots of promotional quotes needed



Hi


I am in the middle of project managing a huge new site and need quotes

and

details for the following in terms of marketing.


Please feel free to call myself or Chris Gibson with details of your

products, on 01327 871093, or email me details, or fax on 01327 871907.


1) Launch parties

2) Cinema advertising

3) Washroom advertising

4) Cheapish TV advertising

5) Radio advertising

6) celebrity launches

7) press conferences


Thanks!


Umm, and before any real info can cross over i'll need NDA's signing

(client

insists)


Regards


Nikki Pilkington

Severina Publications Limited

Because Internet Marketing Is More Than Just Great Design

T: 01327 871093   F: 01327 871907

E:

nikkiseverina [dot] co [dot] uk

W: http://www.severina.co.uk

ICQ: 9330127



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