Re: UKNM: Lots of promotional quotes needed

[Justine Koder]

To Ian at Lanson who says

"These ads were aimed at generating response/traffic and not building

brands!"


AAAARRRRGGGGHHH!!! really? why on earth divorce the two?


It's not throwing loads of money at ad production values that is responsible

for building brands it's an understanding of the brand equities and having

a strategic vision before the concept is developed.


Why on earth would anyone ever do any activity that didn't work towards

building the brand.


Synergy my son, synergy


grumble, grumble, moan, moan


Justine



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