Re: UKNM: Lots of promotional quotes needed

[Jon Clarke]

He probably meant that they bought DR television packages - so chill

partner!


----- Original Message -----

From: Justine Koder <

jkoderignitionmg [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Friday, August 25, 2000 11:49 AM

Subject: Re: UKNM: Lots of promotional quotes needed



> To Ian at Lanson who says

> "These ads were aimed at generating response/traffic and not building

> brands!"

>

> AAAARRRRGGGGHHH!!! really? why on earth divorce the two?

>

> It's not throwing loads of money at ad production values that is

responsible

> for building brands it's an understanding of the brand equities and having

> a strategic vision before the concept is developed.

>

> Why on earth would anyone ever do any activity that didn't work towards

> building the brand.

>

> Synergy my son, synergy

>

> grumble, grumble, moan, moan

>

> Justine



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