UKNM: User penetration - I just want the facts, if that's too much to

[Paul ODonoghue]

ask?

Date: Tue, 29 Aug 2000 13:46:04 +0100

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Help!


I always mock (to myself at my desk!) when requests are made to the list for

Internet research......but I am having a problem getting basic penetration

predictions for the next 2 to 3 years (UK and/or Europe only) from any of

the main research houses.


I would appreciate it some one could give me (send me to) the actual

figures. I have had them/seen them before but cant locate them -


What it is about Internet research houses - you read about them and their

predictions in the likes of NAME etc every week, but when it comes to

requesting basic top line facts (and I am willing to pay for it) you can get

it?


It is another example of this wonderful business of ours - everybody seems

to talk about the benefits of the web and knows the figures off the top of

their heads (more so when alcohol is involved)  but when you need it

fulfilment becomes a problem!?


:-(


Paul O'Donoghue

Communications Planning Manager - New Media

Citrus

020 7577 9300

http://www.citruspublishing.com



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