RE: UKNM: Most trafficked sites?

[Ian Williams]

Surely its not how much time they spend, its what they do on the site

that counts.  For example portal sites may prefer users to visit a

number of times a day, spend a little time on the site finding what they

want then exit via an e-commerce partner, ad etc.  In contrast sites

like Moneysupermarket.com (which we do the PR for) are more interested

in the conversion rate that the site achieves (i.e. how many buy a

mortgage, loan or credit card) than the volume of traffic we drive to it

or indeed how long the individuals spend on the site.



Ian

-----Original Message-----

From: Leslie Bunder [

Leslie [dot] Bunderentranet [dot] co [dot] uk (mailto:Leslie [dot] Bunderentranet [dot] co [dot] uk)

]

Sent: 31 August 2000 11:57

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Most trafficked sites?



'er, but isn't the reason why they have MSN and other associated

Microsoft

sites at the top is 'cos MSN/Microsoft is the default home page for IE

users

and most people don't change their default browser, so hence everytime

someone goes online Microsoft will come top of the pops!


It's rather like if everytime IE came with fox.co.uk or sky.com as its

default then this would be the top of the list


What is more important is not so much of who is the top site in terms of

traffic but how much time do people spend on that site. Is it better to

have

20 million impressions if the average time spent on the site is 5

minutes or

is it better to have one million impressions if the average time spent

is 30

minutes.... methinks, we shouldn't be obsessed as to who have the

biggest

amount of traffic, rather we should start getting obsessed on the issue

of

how much time do people spend on a site and what can we do to improve

the

sites to help users spend even more time on them!


Leslie


[Sam says: msg chopped]


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