uk-netmarketing Archive

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Subject: RE: UKNM: Top 100 UK New Media Agencies
From: Marshall, Jeff
Date: Thu, 31 Aug 2000 15:47:20 +0100

The old ones are the best - "Turnover for vanity, profit for sanity"

Jeff Marshall | Product Development Director, Europe
VIA NET.WORKS Inc
Telephone: +44 (0) 1784 898800
Facsimile: +44 (0) 1784 898880
Mobile: +44 (0) 7802 214700


-----Original Message-----
From: Russell Goldsmith [russellat4dc [dot] co [dot] uk (mailto:russellat4dc [dot] co [dot] uk)]
Sent: 30 August 2000 20:59
To: 'uk-netmarketingatchinwag [dot] com'
Subject: RE: UKNM: Top 100 UK New Media Agencies


Just to throw in my two pennith/beenz/i-points, having run an agency for the
last two years, the only number my Plc Chairman was interested was the one
in the bottom right cell of my spreadsheet - good old Profit

now, how many companies would be willing to state how much profit, if any,
they made! Turnover is all very nice, but means didly squat if you cant pay
the bills!

Russ


_______________________________________
Russell Goldsmith
Market Tiers 4DC
29-55 Gee Street, London, EC1V 3RE
T) 020 7253 8888; F) 020 7253 8885

Control the Power of Radio & Online
www.markettiers.co.uk and www.4dc.co.uk

-----Original Message-----
From: Dee Edwards [deeatbrainspark [dot] com (mailto:deeatbrainspark [dot] com)]
Sent: 25 August 2000 12:20
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: Top 100 UK New Media Agencies

Another thing to bear in mind when 'judging' agencies on turnover is how
much of that is 'pass through'. For example, some agencies do a lot of
online media buying on behalf of their clients, so have large sums going
through their books on media spend. This could distort figures.

Dee


[Sam says: msg chopped]


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