RE: UKNM: Most trafficked sites?

[Leslie Bunder]

'er, but isn't the reason why they have MSN and other associated Microsoft

sites at the top is 'cos MSN/Microsoft is the default home page for IE users

and most people don't change their default browser, so hence everytime

someone goes online Microsoft will come top of the pops!


It's rather like if everytime IE came with fox.co.uk or sky.com as its

default then this would be the top of the list


What is more important is not so much of who is the top site in terms of

traffic but how much time do people spend on that site. Is it better to have

20 million impressions if the average time spent on the site is 5 minutes or

is it better to have one million impressions if the average time spent is 30

minutes.... methinks, we shouldn't be obsessed as to who have the biggest

amount of traffic, rather we should start getting obsessed on the issue of

how much time do people spend on a site and what can we do to improve the

sites to help users spend even more time on them!


Leslie



------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


-----Original Message-----

From: Melanie Clark [

melclarkmicrosoft [dot] com (mailto:melclarkmicrosoft [dot] com)

]

Sent: 30 August 2000 17:51

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Most trafficked sites?



MMXI, NetValue & Netratings are the main places you'll find site traffic

data - and as an additional comment to Chetan ("Lastminute gets more traffic

than MSN.com, Microsoft.com "etc) - err, get your facts straight. All of the

above have MSN rated as the no 1 site in the UK at present. *end of rant*


Top UK traffic sites MMXI June

:

MSN

YAHOO

FREESERVE.COM

MICROSOFT

LYCOS

AOL

PASSPORT.COM

EXCITE

BBC

DEMON


Melanie Clark

Sales Manager

Microsoft MSN <http://msn.co.uk/>



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