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Subject: Re: UKNM: Good year?
From: James Bruce
Date: Wed, 16 Dec 1998 19:10:13 GMT

Aidan, you've hit it bang on. Just what I've been saying, especially about a
site of my very own www.okukbooks.com for which I have been seeking VCs with
balls. Unfortunately, there appear not to be too many of these in the UK, I
have had to go as far afield as Italy, and still the hunt goes on!!

Anyway, any contructive comments would be appreciated, especially about
sponsorship or links (already have a link with MSN UK)

The target is UK children's book buyers...end consumers and schools.
Everybody who is anybody within children's book publishing is on board...And
still no VCs...

(Nick, before you IP trace it, yes the site is focussed on the UK market AND
it is housed in the UK! Although the numbers are beginning to pile up!)

James Bruce
Managing Director
WebWeaver Media Construction Ltd.
Tel: 0171 379 5950
Fax: 0171 240 9096

-----Original Message-----
From: Aidan Cook <aidanatsensei [dot] co [dot] uk>
To: uk-netmarketingatchinwag [dot] com <uk-netmarketingatchinwag [dot] com>
Date: 16 December 1998 14:55
Subject: UKNM: Good year?


Unempirical, unresearched, half-remembered trends of the year from a
purely subjective point of view:

January: Conversations between NM agencies begin with the obligatory
mantra "Of course, nobody's making any money yet, but that will change
when the medium matures."
(In this context "Nobody" is taken to mean 'me, you, and most of our
mates')


Mid Jan-April: New mantra emerges - "We've gone bust/been taken over,
because that's what will happen to/is about to happen to everybody unless
the medium matures." Can still be used with "...but of course nobody is
making any money yet".


April-Onwards: "Please can we have more inspired & flexible VC's".

This despite the fact that many 'industry mouthpieces' spend half their
time telling these observant VC's that everybody is about to go bust.

The other half of their time is spent asking these same VC's for more cash
for this really inspired project that will make great money "...when the
medium matures", and even if it doesn't, its okay because you'll probably
get bought by an American.
In the meantime however, "nobody is making any money yet".

********************
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