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Subject: UKNM: Internet Economics Empowers Consumer, Curbs Prices
From: Steve Mynott
Date: Fri, 18 Dec 1998 14:47:59 GMT

found this in the depths of my mailbox

basically he thinks the net will decrease the marketing/sales role
in society

unfortunately the yahoo link is dead

----- Forwarded message from Dan Clemmensen <DanatClemmensen [dot] ShireNet [dot] com> -----

From: DanatClemmensen [dot] ShireNet [dot] com (Dan Clemmensen)
Date: Tue, 07 Jul 1998 09:00:22 -0400
Subject: Internet Economics Empowers Consumer, Curbs Prices

A reuters news item on Yahoo at:


Notes that the internet is dramatically increasing the "efficiency" of the
market for many products. Basically, since anybody can now easily find the
current advertized prices, It's very hard for a merchant to charge too much.
According to the article, this is occuring mostly in the US and mostly so far
in business-to-business situations. While acceptance is slow as measured in
internet time, it's very fast as measured in normal time. The article
mentions several possible effects, but I'll make some predictions of my own here.

Basically, we're looking at an increase in market efficiency. This is an
technical economic term that relates to the ease of acquisition of information
and the cost of a transaction (and which I am probably abusing through ignorance.)
Such an increase tends to favor the buyer in the short term, and favors the
more efficient producers over the less efficient producers in the long term.
This ultimately drives down the cost of goods.

I perceive a second effect. The cost of sales should also go down. Basically,
each sales and marketing person should sell more. Essentially, the internet
and the associated host computers are automating much of the sales/marketing
job on the seller's side and much of the purchasing department's job on the
buyers side. In addition, the fact that the transaction is electronic also
minimizes the financial paperwork for buyer, seller, and within the banking
system. Basically, This automates much of the buying, selling, and accounting.

The moral of this story? Just as the PC automated most secretaries and many
middle managers out of existence over the last ten years, internet commerce
will automate many sales, marketing, purchasing, and accounting jobs out of
existence over the next few years. The percentage of administrative personnel
within a company will continue to fall.

----- End forwarded message -----

1024/D9C69DF9 steve mynott steveattightrope [dot] demon [dot] co [dot] uk http://www.pineal.com/
imagination is more important than knowledge. -- albert einstein

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