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Subject: RE: UKNM: AOL advertising
From: Leslie Bunder
Date: Tue, 22 Dec 1998 17:23:20 GMT

I don't think we should play chinese whispers with this ad. Anyone from
AOL on the list who can confirm exactly what the "free" refers to in the
ad? Is it free trial, freephone support or freephone number to ring to
get the CD.

I saw somewhere that AOL were going to run some ads that took a knock at
FreeServe by showing how expensive the support line was. Anyone know
anything more of this?

Leslie Bunder, technology writer
Teletext on the Web
e-mail: LBunderatteletext [dot] co [dot] uk
tel: 0171 386 3667 (UK) +44 171 386 3667 (outside UK)
mobile: 07010 701967 (UK) +44 7010 701967 (outside UK)
web: www.teletext.co.uk
post: 101 Farm Lane, Fulham, London SW6 1QJ, UK

> -----Original Message-----
> From: Marcus Austin [SMTP:marcus [dot] austinatfuturenet [dot] co [dot] uk]
> Sent: 22 December 1998 13:43
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: AOL advertising
> Given the general intelligence of the British Public I'd say that AOL
> are
> skating on very thin ice with this advert.
> >> I don't think it is misleading as such, but out of context you
> could be
> >> left with a wrong impression.
> How about this context. I come in to the living room at the end of the
> ad
> and all I hear is "it's free!" what else could I possibly assume from
> that ;-)
> Marcus Austin - Editor
> Internet Works
> tel +44 (0)1225-442244
> Fax +44 (0)1225-732295

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  RE: UKNM: AOL advertising, Steve Bowbrick
  RE: UKNM: AOL advertising, Mike Butcher

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