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Subject: Re: UKNM: Beeb changes direction
From: Alex Dale
Date: Fri, 3 Dec 1999 11:44:11 GMT

IMO, brands like Top of the Pops and Gardeners World sit very uneasily with a
"start your shopping here" proposition

Ian Fenn wrote:

> At 12:56 02/12/99 +0000, you wrote:
> >How odd. I just went to check something out at Beeb
> >(http://www.beeb.com) and it's been turned into a shopping portal. If
> >the idea is to help people differentiate between beeb.com and bbc.co.uk,
> >I wonder why the Beeb site is still plastered with logos of various BBC
> >TV programmes. Perhaps I'm just easily confused...
> I think that the differentiation relates to the difference in services, not
> a differentiation in personalities, use of brands, etc. Then again, perhaps
> the difference is obvious to a loyal former beeb.com employee such as myself!
> --
> Ian Fenn MA
> Member of the International Association of Culinary Professionals
> http://www.chopstix.net/ - Chinese cooking on the web!

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  Re: UKNM: Beeb changes direction, Stewart Dean
  Re: UKNM: Beeb changes direction, Ian Fenn

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