Re: UKNM: Beeb changes direction

[Alex Dale]

IMO, brands like Top of the Pops and Gardeners World sit very uneasily with a

"start your shopping here" proposition


Ian Fenn wrote:


 > At 12:56 02/12/99 +0000, you wrote:

 >  >How odd. I just went to check something out at Beeb

 >  >(http://www.beeb.com) and it's been turned into a shopping portal. If

 >  >the idea is to help people differentiate between beeb.com and bbc.co.uk,

 >  >I wonder why the Beeb site is still plastered with logos of various BBC

 >  >TV programmes. Perhaps I'm just easily confused...

 >

 > I think that the differentiation relates to the difference in services, not

 > a differentiation in personalities, use of brands, etc. Then again, perhaps

 > the difference is obvious to a loyal former beeb.com employee such as myself!

 >

 > --

 > Ian Fenn MA

 > Member of the International Association of Culinary Professionals

 > http://www.chopstix.net/ - Chinese cooking on the web!



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