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Subject: Re: UKNM: re: uknm: targetted email capaigns.
From: Jonathan Lumb
Date: Fri, 3 Dec 1999 12:51:55 GMT

On Fri, 3 Dec 1999, gary pharo wrote:

: for example, if chinwag included a link to a site that provided
: comprehensive demographic info on the top 100 sites in the uk, i am sure
: that we would all want to visit that site.

However, if someone "bought" the chinwag mailing list and sent me a mail
of this type, without any mention of chinwag, I would not be impressed. If
the mail came from the list then I wouldn't be so bothered, although I
would still delete it before reading. I am totally against people just
"buying" mailing lists. It just shows a lack of effort to promote your
site in other avenues, and really I would say it is a smack in the gob.
Use currently existing lists and newsgroups, don't start your own.

: us research shows that targeted permission based e-mail marketing
: achieves upwards of a 10% click rate and that is not something that any
: serious e-marketing person can ignore.

What was mentioned originally was not a permission based email marketing
activity at all though. It was just someone wanting to get hold of a list
of UK-based addresses to send advertising out.

jonathan lumb // creative director // sensei.co.uk

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  UKNM: re: uknm: targetted email capaigns, gary pharo

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