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Subject: RE: UKNM: re: uknm: targetted email capaigns.
From: Simon Sherriff
Date: Sat, 4 Dec 1999 00:47:07 GMT

I would suggest, that in the UK, the majority of users are not newsgroup aware, many of them being relatively new to the Internet. I would also argue that buying a list, and using it as a basis for a more permission based email list is an extremely cost effective way of marketing a new site. If an email is deleted straight away, or kept, used, and read must depend on the initial impact of the title. I am extremely sceptical of using banners. There are just too many of them around, and certainly when I'm navigating the web, I tend to ignore them !

Simon Sherriff

-----Original Message-----
From: Jonathan Lumb [SMTP:jonathanatsensei [dot] co [dot] uk]
Sent: 03 December 1999 11:54
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: re: uknm: targetted email capaigns.

On Fri, 3 Dec 1999, gary pharo wrote:

: for example, if chinwag included a link to a site that provided
: comprehensive demographic info on the top 100 sites in the uk, i am sure
: that we would all want to visit that site.

However, if someone "bought" the chinwag mailing list and sent me a mail
of this type, without any mention of chinwag, I would not be impressed. If
the mail came from the list then I wouldn't be so bothered, although I
would still delete it before reading. I am totally against people just
"buying" mailing lists. It just shows a lack of effort to promote your
site in other avenues, and really I would say it is a smack in the gob.
Use currently existing lists and newsgroups, don't start your own.

: us research shows that targeted permission based e-mail marketing
: achieves upwards of a 10% click rate and that is not something that any
: serious e-marketing person can ignore.

What was mentioned originally was not a permission based email marketing
activity at all though. It was just someone wanting to get hold of a list
of UK-based addresses to send advertising out.

jonathan lumb // creative director // sensei.co.uk

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  Re: UKNM: re: uknm: targetted email capa, Dan Leighton
  Re: UKNM: re: uknm: targetted email capa, Stefan Magdalinski

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