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Subject: Re: UKNM: Targeted Email Campaigns
From: Ray Taylor
Date: Sat, 4 Dec 1999 14:18:09 GMT

Houston, Richard <Richard [dot] Houstonatbrann [dot] com> said:

> judging by the number of posts you make to uknm, ray, it would seem that
you
> attribute at least *some* value to cheap (nay, free!) exposure on targeted
> email lists.
>
> ;-)

Of course, Richard, lists like UNNM are very effective ways of communicating
with your target market or (as in this case) talking to people in your own
or related markets about issues of interest to each other.

But UKNM is _not_ a "targeted email list", it is a _discussion group_.
Please try to understand the difference as it is rather important.

"Targeted email lists" are offered for sale by people who sell untargeted
email lists. Both are used for the purposes of sending unsolicited email
(junk, spam, etc). Neither is effective at promoting anything other than
pornography, get-rich-quick schemes and religion. Other than these three
markets, unsolicited email (or spam, or whatever you want to call it) is
counter-productive - ie it does more harm to your business than good.

So why are some lists called "targeted email lists"? Because the people who
sell them are liars, cheats and frauds (with the one or two people in that
market reading this being an exception, of course).

This advice is cheap, (nay, free!). You might therefore consider it
worthless. Or you might think that, given that it is based on advice
previously given to clients under a high-priced (but very cost effective)
consultancy contract, it is valuable advice freely offered. Such is the
privilege of choice.

Ray Taylor


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Replies
  UKNM: Future of the Internet Questionnai, Phil Gyford

Replies
  RE: UKNM: Targeted Email Campaigns, Houston, Richard

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