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Subject: Re: UKNM: re: uknm: targetted email capaigns.
From: Dan Leighton
Date: Tue, 7 Dec 1999 19:13:42 GMT

I would suggest that if a title looks like someone is structuring the
title of an email to have 'initial impact' it will be deleted

Sounds to me like you are just another operator attempting to justify
their use of Spam. Been done before, will be done again.

Yes, it may get you x% response rate, but only at the cost of
alienating 100-x% of your targets - who will then be actively disposed
to think ill of you.

Not so good I think.

Dan Leighton
PSINet Europe
Web Marketing Manager
+44 1223 577615

Simon Sherriff wrote:
> I would suggest, that in the UK, the majority of users are not newsgroup aware, many of them being relatively new to the Internet. I would also argue that buying a list, and using it as a basis for a more permission based email list is an extremely cost effective way of marketing a new site. If an email is deleted straight away, or kept, used, and read must depend on the initial impact of the title. I am extremely sceptical of using banners. There are just too many of them around, and certainly when I'm navigating the web, I tend to ignore them !

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  RE: UKNM: re: uknm: targetted email capa, Simon Sherriff

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