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Subject: UKNM: RE: UKNM Digest V1 #330
From: John Braithwaite
Date: Wed, 8 Dec 1999 10:19:07 GMT

Just a couple of points:

For every net veteran there someone out there taking their first wobbly
steps on the net. Therefore I think that beeb and the BBC brands (e.g. Top
Gear/Gardeners World) are ideal for reaching to this audience and selling to
them. e.g. You have just watched Changing Rooms and you like the look of
that cheap sideboard - buy it online! The beeb v. BBC is a classic identity
problem for a service that is funded by the general public. Rumour had it
that some sites on beeb were doing so well (and getting more traffic than)
the bbc.co.uk sites that they were transferred from beeb to BBC.

The news from BT is interesting too - I guess because I get the digest
version of this newsletter it won't hit my desktop until this PM. Just a
quick thought: where does this leave the free ISPs? No money from phone
charges, no money from customers for the service. Anyone in their right mind
will also set their homepage to be whatever they want (e.g. bbc.co.uk) -
where do they go from here? How can they re-invent themselves?

On another note: Ray - Are you the Gecko from the Budweiser commercial? ....
let it go, mate!

> Strange, I have never received any unsolicited email from Amazon. Neither
> have they ever tried to sell me a "targeted email" service. I _have_
> received email from them which they have had my permission to send. And I
> grateful for the wonderful service they provide.
> But if you want to call them liars, cheats and frauds I guess that's your
> business.

> RT


Date: Tue, 7 Dec 1999 00:26:35 -0600
From: Phil Gyford <fabiusatwell [dot] com>
Subject: UKNM: Future of the Internet Questionnaire Results

Many thanks to all those from UKNM who responded to my questionnaire
a couple of weeks ago. The results are now available here:

Here's the sumary (from 76 total respondents):

* 83% of respondents expect to be voting electronically in referendums
by 2010, and 35% expect this by 2002. Elections may take a little
longer, but 70% still expect electronic voting in them by 2010 and
22% by 2002.
* Most households will be online in ten years time, with 97% of people
expecting more than half to have connections. Four fifths of
respondents expect the majority of households to have broadband access
by then.
* Wireless hand-held devices look set to be ubiquitous ten years from
now, with 96% of respondents expecting to use them at least once per
week in 2010. PCs won't be disappearing, with 87% expecting to use
desktops or laptops regularly.
* The chances of most currently popular sites surviving ten years at
the top are slim, with only Amazon.com, AOL.com, Microsoft.com and
Yahoo.com given greater than 50% support.

In comparing the views of British and American respondents, I expected
to find differences resulting from the varying states of the Internet
in each country. The US is often regarded as being up to two years ahead
of the UK in its acceptance of the Net and the maturity of the industry.
Differences were rare however, suggesting Britain will catch up with
America over the next decade.

* Expectations of when electronic voting from home will occur are very
similar. The only exception is that a higher percentage of Americans
expect political referendums to allow this by 2002 (43% compared to
31% of Britons).
* Although levels of Internet access are far more advanced in America
right now, respondents expect levels to equalise over the next ten
years with the vast majority of households having access.
* Compared to their British counterparts, few Americans expect to use
set-top boxes or games consoles for Net access in 2010, only 31% and
10% for each method (67% and 64% for Britons).
* When asked to pick websites that will make the top twenty over the
next ten years, the BBC was a popular choice among the British.
* The Americans were slightly more optimistic about the future for
today's websites and traditional non-Net companies.

Thanks again,

philatgyford [dot] com / tel:281-990-9319 / icq:3794783
http://www.gyford.com / http://www.haddock.org


End of UKNM Digest V1 #330

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  Re: UKNM: RE: UKNM Digest V1 #330, Nigell Boulton

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