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Subject: Re: UKNM: RE: ParcelForce
From: Ray Taylor
Date: Fri, 10 Dec 1999 16:51:56 GMT

The problem here is not so much the choice of delivery agent, but failure to
establish a complete logistical strategy that includes tracking, and the
ability to sort out a problem when it occurs (ie after-sales service). It's
no good just signing a delivery contract. The whole process (from order,
through tracking, to confirmation of delivery) must be integrated within the
core business systems of the retailer. They must be fully-fledged total
e-business solutions in order to work.

Parcelforce would be as good as any other delivery agent, so long as the
retailer could track deliveries, and integrate the tracking process within
their own systems.

The other problem with Christmas and the new year is that many of the
companies currently pumping money into TV advertising of their online stores
will wonder why they did it. They will baulk at the obvious answer (" 'Cos
your ad agency, Paunch, Luncheon and Gobble, told you to do it") and prefer
to believe that e-commerce is not all it's cracked up to be (a view that
will be encouraged by the ad agency in order to cover their backs and
justify the absurd cost).

I am writing an article on the subject of e-christmas nightmares for one of
the trade papers (for January). Anyone want to share their views/experience,
I'd be happy to hear them (suggest off-list).

Ray Taylor rayateyeconomy [dot] com
eyeconomy - marketing communications from the online experts
+44 20 8249 6313

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  UKNM: RE: ParcelForce, Ian Tester

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