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Subject: RE: UKNM: Focus groups
From: Jeremy Stone
Date: Mon, 13 Dec 1999 13:44:24 GMT

Focus groups and surveys that study users' opinions and not their actual
behavior and are therefore misleading for the design of interactive systems
like websites. Automated usability measures are just as misleading.
according to this weeks Jakob Nielsen column

Jem Stone
BBC Education Production Online
jeremy [dot] stoneatbbc [dot] co [dot] uk (mailto:jeremy [dot] stoneatbbc [dot] co [dot] uk)

-----Original Message-----
From: Russell Buckley [russellatthepartnership [dot] co [dot] uk (mailto:russellatthepartnership [dot] co [dot] uk)]
Sent: 10 December 1999 15:19
To: uk-netmarketingatmail [dot] chinwag [dot] com
Subject: UKNM: Focus groups

Can anyone recommend any companies who can run Focus Groups for new sites or
help beta test on a wider scale?

Any pointers greatly appreciated.

Kind regards

Russell Buckley
The Handling Partnership

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