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Subject: UKNM: Re: UKNM Digest V1 #339
From: Simon Turner
Date: Wed, 15 Dec 1999 00:48:25 GMT

Isn't it obvious?

Boo is ahead of its time (only very slightly), and unfortunately they have cocked up big time...
well dodgy site, limited access, nice bells, looks like something out of the seventies/sixties (yes
I know this is trendy... but you have to hit it right, which it doesn't).

Personally I love it... a (un)triumph of marketing over content (but then I'm odd and prefer content
over marketing).

The products should be cheaper on the net. Boo is more expensive... and the market they have aimed
at is price conscious. The recently offered price discount will not fool anyone. It is too late. The
marketing bods originally promoted the site when goods were full price. Most people who were going
to visit it visited it then, found a site that was poorly executed (or didn't execute at all!) and
expensive... they won't come back... whatever they are offered... there are loads more e-commerce
sites out there.

Boo. Blown it (unfortunately).
Boo has damaged online comerce. A huge failure.
Very annoying indeed.

Simon Turner
Tel: +44 (0)1273 381100

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