RE: UKNM: cross/up sell

[Claire Kerr]

Cross-sell - you have a customer who buys your Product/Service X, but you

also sell him your Product/Service Y (could be from a different product

portfolio or range entirely)

Up-sell - when your customer would usually buy a product/service at a

(relatively) low level, and you sell him up the range to a more feature-rich

or more expensive product/service.


Claire

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Claire Kerr

Marketing Manager

Proteus the Internet Consultancy

Tel: + 44 (0)20 7566 7666

Web: http://www.proteus.co.uk

Email:

claireproteus [dot] co [dot] uk

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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of jo walsh

Sent: 18 December 2000 13:15

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: cross/up sell



can anyone tell a hapless techie what is the difference between cross-sell

and up-sell? i always see them paired together and am buggered if i can

figure it out.


cheers


jo

xxxx



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