uk-netmarketing Archive
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Subject: | Re: UKNM: cross/up sell |
From: | Tim Ireland |
Date: | Mon, 18 Dec 2000 15:03:47 GMT |
"Andrew Petherick" <andrewmailtrack [dot] com> said:
> I think cross sell is where two non competing brands or organisations link
> together to promote each other, like Express Dairies and Kellogg's
> Cornflakes, or Claire Swires and Mouthwash.
ROFL!
> Upsell is when a marketer will try and sell one product, knowing that
there
> will be the opportunity to sell accessories for it (like Palm Pilots and
> digital camera attachments).
And: "Would you like fries with that?" "Was that a *large* Coke/meal?" etc.
Tim Ireland
Director of Marketing
www.designercity.com
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