UKNM: The reason the Revolution is on 'Hold' (Was 'Ranty philosophy')

[tim.hayward]

The reason that this Revolution is taking a while to kick off is that we're

still arsing about having little arguments on the Palace steps.


It's always been the best way of killing a Revolution... foment unrest and

internal struggle between revolutionaries.


Which, I guess, is why pointless extended debates about 'Lean Forward and

Lean

Back' modes of consumption/interaction, information versus entertainment and

the

death/future of the banner ad just bore me titless.


If you don't think this stuff is an utter waste of time try posting a

message

headed 'Flash - Good or Bad?' with nothing in the body. You'll start a

thread

that will last eight weeks and be virtually identical to the last eight

times

this year that the debate has flared up again. And it all leads nowhere.


I get this from clients too... 'Which Interactive platform should I be on?'

Like

I fucking care! Get with the bloody programme here. Unless you have shares

in

Open, NTL or Sky it's not a problem you need to worry about.


Why don't we do what truly Revolutionary thinkers have always done and start

with the big picture.


What are the big trends?


Increased interactivity (irrespective of platform)


Cheaper bandwidth


Customer empowernment tending towards total


Decreasing margins for all


Tech gets cheaper and easier to use


If you can think of something you want to do, someone will develop software

to

do it


...then someone else will make it cheaper


Decrease in centralised government power - unwillingness to legislate


Intellectual property right tend toward unsustainable


And about a dozen others you could think up while taking a dump.



It's not difficult is it?


Start from that point and try to have a lean forward/lean

back/information/entertainment debate.


It's going to be cheap, interactive, easy to use, in the corner of

everyone's

room or desk and is probably going to be funded at a loss by big old players

desperately trying to stave off their own death as they chuck the last of

their

old money at the dissolving chimera of Old School Global Capitalism.


We don't make tellies. We don't own satellites.The good news is that many of

those who do are going to perish miserably and looking at the candidates, I

don't care who goes first .  It Doesn't Fucking Matter!!!!


C'mon......Let's talk about grown up stuff



T



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