RE: UKNM: Usefulness of search engines?

[Darren Wallace]

Search engines are still important in terms of people tracking down your

site - and therefore so is site optimisation - but

as more and more sites appear on the web, so the effectiveness of search

engines drops. Simply, they can't keep up.


I remember reading over a year ago that the #1 ranked engine in terms of

covering all websites globally was www.northenlight.com. However, even this

engine only managed to pick up something like 35% of websites.


Then again, I don't how Google would fare (was it around a year ago?)

I think that the search engine companies realised this some time ago. And

that's why a lot of them rebranded as portals - ie with other reasons to

keep using them (webmail, sticks, news, weather, chat, ecommerce) etc. And

of course this gives them other revenue models too.


D.


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Will Dew

Sent: 20 December 2000 11:45

To:

uknmchinwag [dot] com

Subject: UKNM: Usefulness of search engines?



According to a recent (Dec 19) story in Revolution USA

http://revolutionmagazine.com/news/PrintableNews_Story.asp?Article=13559

only around 7 percent of global referrals come from search sites.

47 percent coming from direct navigation and bookmarks, with the rest from

Internet links.


No doubt the search-engine optimisers out there will have another set of

statistics?


So, does it appears that links, banner advertising and its affiliates may be

more useful than search engines?


Will Dew

Marketing Manager



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