UKNM: SMS Location based Sales

[Rebecca Rabin]

The ZagMe trial at Lakeside Thurrock was done by SpotFlash (backed by

Carphone Warehouse).  However, it wasn't a location based service as

shoppers had to subscribe to ZagMe by SMS when they were in the centre and

then tell them how many hours they were planning to be in the centre for -

hardly location based.  You are right that real location based services are

not yet possible and are likely to be impacted by the Data Protection Act.


You can get more info on wireless marketing from the Wireless Marketing

Association, whose members include SpotFlash and also Flytxt, who did an SMS

campaign at the recent Smash Hits concerts.


http://www.wirelessmarketing.org.uk


Rebecca


Rebecca Rabin

Mantra Public Relations

20 Soho Square

W1V 5FD


Tel: 020 7440 1516

Fax: 020 7440 1642

Mob: 07968 122 009



=================

Date: Thu, 21 Dec 2000 10:58:07 -0000

From: Tim Moore <

Tim [dot] Moorestartle [dot] com

>

Subject: UKNM: SMS Location based Sales



I remember seeing, on the news, I think, an article about a company which

was using SMS to sell products to folk in a shopping centre.  I think what

they were doing was sending promotions etc to individuals, from the shops in

the centre, based on the phone owners' location?????  Didn't think this was

feasible yet, but any way, can't remember the name of the service.  Can

anyone throw any light on this mystery?


Thanks and Happy Chrimbo to ya'll


Tim


-----Original Message-----

From:

owner-uk-netmarketing-digestchinwag [dot] com

[

owner-uk-netmarketing-digestchinwag [dot] com (mailto:owner-uk-netmarketing-digestchinwag [dot] com)

]

Sent: 22 December 2000 11:32

To:

uk-netmarketing-digestchinwag [dot] com

Subject: UKNM Digest V1 #813



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