RE: UKNM: PR Literature

[Michael Reidy]

Anderson & Pohl's classic science fiction: The Space Merchants.


No kidding. Perhaps more advertising than PR, but it contains some classic

lessons.


They push the envelope, fly it out of the box, achieve splendid synergy,

clear their plates, and, of course, add value all over the place. . . . 


Michael Reidy

Bespoke International


-----Original Message-----

From: Richard James [

richardjames90hotmail [dot] com (mailto:richardjames90hotmail [dot] com)

]

Sent: Wednesday, December 20, 2000 4:33 PM

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: PR Literature



Can someone please recommend a decent public relations book for some

additional background reading. We're starting to take some of our PR

in-house and I need to be brought up to speed with online/offline PR in the

Internet world.


I have been advised that the below are quite good:

- E-PR, Matt Haig


- All About Public Relations, Roger Haywood


- Public Relations Techniques, Frank Jefkins


Do you have any other suggestions?


Cheers, Richard


---

Richard James



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