Re: UKNM: SMS Location based Sales

[Ben Thompson]

On Fri, Dec 22, 2000 at 12:36:50PM -0000, Rebecca Rabin wrote:

> The ZagMe trial at Lakeside Thurrock was done by SpotFlash (backed by

> Carphone Warehouse).  However, it wasn't a location based service as

> shoppers had to subscribe to ZagMe by SMS when they were in the centre and

> then tell them how many hours they were planning to be in the centre for -

> hardly location based.  You are right that real location based services

are

> not yet possible and are likely to be impacted by the Data Protection Act.


Well, Orange are about to launch location based services and they are WAP

rather than SMS based (i.e. the person is clearly requesting the information

prior to it being sent). I can't see any problems under the DPA in this

circumstance as the information doesn't need to be recorded (after all

Barclay's hardly needs to store that I've just requested the location of the

nearest cashpoint relative to Kings Cross Station say).


As an aside location based stuff is a pig to do correctly. Its hard enough

trying to do work based on phone numbers (believe it or not call id

forwarding is optional extra (and an expensive extra) on Nokia's WAP

Gateway.


Ben


PS Merry Christmas everyone. This year's Christmas pressie is running

slightly late (It'll be before 12th night tho). And may next year be less

interesting than this year.


PPS The Dotcom Monopoly sets are nice (they arrived on Monday which was too

late to do anything with this week). Four are sat here in the office.

Details when I'm back from Christmas.


--

Ben Thompson

babyhippo.com


t: 44 191 230 1213

m: 44 7976 768221



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

     ADictive – online advertising for everyone


With ADictive's 120 content related categories to choose from,

companies of ALL sizes can now target their online advertising,

reduce wastage and save ££££s. Result!


Click through to http://www.adictive.com to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com