Re: UKNM: Advertising A Website?

[Duncan Macmillan]

I'm not qualified to judge whether or not it is cost effective to target a

TV audience (albeit Channel 4) specifically, but they have managed to

generate some gossip in the online community, who I imagine are the target

audience.


There are probably cheaper ways of making a news story, although I can't

quite see how a custard pie could be utilised in this instance.


Cheers - Duncan


Glen Collins wrote:


> Was anyone else surprised to see 'topjobs' advertising their website on

> Channel 4 at the weekend?

>

> It's the first time that I have seen a TV advert dedicated purely to

> advertising a website, and I would really question the logic behind it.

> (Unless there is some link with Channel 4 and the site?)

>

> I do not know the actual figures involved, but my gut feeling is that

> they would have been much better off investing the money into a balanced

> online marketing campaign.

>

> What does anyone else think about this?

>

> Glen--

> =========================

> Glen Collins

> Online Marketing Director

> Foresight (Europe) Ltd

> Tel: +44(0)181-237 5580

> Fax: +44(0)181-741 8461

> Mob: 0468 068605

> http://www.foresight.co.uk

> ==========================


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Duncan Macmillan

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